Montenegro, with its picturesque coastline, mountains and charming towns, is becoming an increasingly popular tourist destination. Thousands of visitors are looking for comfortable places for short-term rentals, which presents a great opportunity for property owners. However, in order to attract tourists and ensure a steady income, you need to properly prepare the property for rent.
In this article, we will provide practical tips on how to adapt your home or apartment to the needs of tourists, effectively promote your offer and provide guests with an unforgettable experience. We will also suggest how working with a local specialist or real estate agent can improve the entire process.
Choosing the right location and market segment
The location of the property is one of the most important factors affecting the success of short-term rentals. Tourists are attracted by places close to tourist attractions, beaches, restaurants or mountain trails, so a well-thought-out choice of location and market segment can ensure full occupancy throughout the season.
How to adapt the offer to the needs of tourists?
Understand your target audience’s preferences
If you are targeting families with children, it is worth choosing a property in a quiet area with access to amenities such as a playground and shops. On the other hand, for young couples or groups of friends, apartments in the city center or near the beach can be attractive.
Invest in a location with tourist potential
Montenegro offers a variety of landscapes, from the Bay of Kotor to the mountainous regions of Durmitor. Choose a location that is popular with tourists all year round – for example, popular cities like Budva or Kotor, which attract both in summer and winter.
Competitor analysis
Check what properties are offered in the area and what services are included in the rental price. This will help you determine what market segments are already well served and where you can find a niche.
How can a local broker help?
A professional real estate agent operating on the Montenegrin market can help you analyze the potential of a given location. Thanks to the knowledge of the market, the broker will advise whether the property is located in an attractive area and what groups of tourists visit a given region most often.
Key tip:
Before you decide to rent a property for a short time, make sure that its location suits the needs and preferences of your target audience. A well-chosen location is the basis for success in this industry.
Furnishings and interior design
The appearance and functionality of the interior are the key elements that attract tourists and encourage them to book. In the competitive short-term rental market, a properly designed and equipped property can significantly increase interest in the offer and increase its value.
What amenities attract tourists?
Modern and functional furniture
Guests expect comfortable sleeping areas, spacious wardrobes for clothes and functional relaxation areas. Investing in furniture with a universal design that is easy to keep clean is a step towards increasing the attractiveness of the property.
Fully equipped kitchen
Even in short-term rentals, the kitchen should be equipped with basic appliances such as a stove, microwave, kettle, pots, plates and cutlery. For many tourists, the ability to prepare meals on their own is a huge advantage.
High-quality bed linen and towels
Attention to detail such as soft linen, fresh towels and extra blankets affects guests’ comfort and their post-stay ratings.
Modern technologies
Wi-Fi is an absolute must. You may also want to consider a TV with streaming services and smart features like electronic door locks that make it easy for guests to check in themselves.
The importance of interior design
Neutral and cosy colours
Opt for light, neutral colors that optically enlarge the space. Add decorative touches such as paintings, plants or pillows to make the interior cozy and inviting.
Minimalism with character
Make sure that the interior design is neat, but at the same time has its own unique character. Elements of local culture, such as traditional ceramics or paintings depicting Montenegrin landscapes, can add charm to the interior.
How can a local broker help?
By investing in modern and aesthetic equipment, you ensure positive feedback from guests and increase your chances of future bookings. Comfort and functionality are the basis for success in short-term rental.
Key tip:
A professional real estate agent can advise you on what amenities are most desired by tourists visiting a particular region of Montenegro. They can also recommend local interior design or furnishing companies, which will save the owner’s time and effort.
Property promotion and reservation management
Effective property promotion and efficient booking management are the key to success in short-term rentals. Tourists often make a decision about the choice of accommodation based on the attractiveness of the offer on the Internet. That is why it is worth taking care of every detail in its presentation.
How to promote a property?
Professional photos
Photos are the first thing that attracts the attention of potential guests. Invest in the services of a photographer who specializes in real estate. Bright, high-quality photos of the interior and surroundings can significantly increase bookings.
Attractive offer description
The description of the property should be detailed but concise. Focus on the distinguishing features, such as proximity to the beach, beautiful view, modern amenities or the opportunity to take advantage of local attractions. Highlight the advantages that may be crucial to your target group, such as “ideal for families” or “romantic apartment for couples”.
Presence on popular platforms
List your listing on international platforms such as Airbnb, Booking.com or Vrbo. Also, consider local sites promoting property rentals in Montenegro to reach more tourists.
Social media
Use Facebook, Instagram or Pinterest to promote your property. Post photos, guest reviews, and local fun facts to drive engagement.
Managing Reservations
Automate the booking process
Use booking management platforms that synchronise property availability across different pages. This will help you avoid double bookings and save time.
Fast and professional communication
Respond to tourists’ inquiries quickly and to the point. A positive customer service experience can make all the difference between choosing your property.
Feedback system
Encourage guests to leave reviews. Good reviews increase the credibility of the offer and attract new customers.
How can a local broker help?
A professional real estate agent can support owners in managing promotions and bookings. Thanks to their experience and knowledge of the market, the agent can help you create an effective marketing strategy and customer service, from the first contact to the end of your stay.
Key tip:
Take care of every detail of the property presentation – from photos, through description, to communication with guests. This way, you’ll build a positive image of your listing and ensure a steady flow of bookings.
Ensuring the highest standard of guest service
Short-term rentals are not only about the property, but also about the experience you offer your guests. A high standard of service is the key to tourist satisfaction, positive feedback and the return of customers in the future.
How to build positive experiences?
Professional welcome
The first impression is of great importance. Prepare your property before guests arrive by cleaning, making sure all amenities are working, and adding a nice welcome touch, like a local treat or a bottle of water.
Personalized communication
Be available to your guests every step of the way, from booking to completion. Answer questions quickly and in a friendly manner. If guests have special needs, try to accommodate them if possible.
Property User Guide
Prepare a quick guide that explains how to use your devices at home, and includes information about local attractions, restaurants, and transportation. Tourists will appreciate the help in discovering the area.
Responding to problems
If guests report issues, like lack of hot water or internet issues, try to resolve them as soon as possible. Your reaction will show that you care about their comfort.
Attention to cleanliness and details
After each stay, invest in a thorough cleaning. Guests will appreciate fresh linens, clean towels, and immaculately prepared space.
How can a local broker support the service?
Cooperation with an intermediary who offers comprehensive short-term rental services can significantly relieve the owner. The agent can take care of both the preparation of the property and guest service – from contact before arrival, through dealing with formalities, to cleaning after the end of the stay.
Key tip:
Treat every guest as a special customer. High quality service is a guarantee of tourist satisfaction, which will translate into positive reviews and more bookings in the future.
Cooperation with local specialists and intermediaries
Managing short-term rentals on your own can be time-consuming and challenging, especially for properties located overseas. Cooperation with local specialists and brokers can relieve the landlord, while increasing the efficiency of the rental and its profitability.
What are the benefits of working with an intermediary?
Professional property management
Agents familiar with the local market have experience in effective rental management, from property promotion to contact with guests. This way you can be sure that your offer is always up-to-date and attractive.
Price and occupancy optimisation
Local real estate offices know perfectly well what prices are acceptable in a given region and season. Intermediaries can help you set dynamic prices that maximize profits while maintaining high occupancy.
Support in solving problems
Unexpected situations such as breakdowns, internet problems or delays in the arrival of guests can be solved quickly with local support. The intermediary, acting on the spot, will make sure that all issues are dealt with efficiently.
Knowledge of local regulations and standards
Local specialists can help you comply with legal requirements, such as tax, registration and rental regulations. This will help you avoid unpleasant surprises.
Support for additional services
The agent can also cooperate with local cleaning companies, photographers or interior designers, thanks to which the entire property service becomes more comprehensive. Such cooperation allows us to optimize operations and ensure the highest standard.
Key tip:
Don’t be afraid to delegate the responsibilities related to the rental. Working with local brokers and specialists will save you time, minimize stress and focus on other aspects of managing your investment.
The key to success in short-term rentals in Montenegro
Short-term rentals in Montenegro are a great way to profit from real estate in one of the most beautiful corners of Europe. However, in order to achieve success in this industry, it is worth approaching the preparations in a professional manner. The location, appropriate equipment, effective promotion and a high standard of guest service are of key importance.
Don’t forget about the opportunities to work with local specialists and real estate agents, who can relieve you of the burden of managing your rental and help you achieve even better results. Professional support not only saves time, but also increases the security of your investment.
Remember, happy guests are happy to come back and recommend your space to others. Take care of every detail and your property will become a favorite holiday destination for many tourists.
